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Foster Farms' Packaging Features DORI, a QR Code Virtual Assistant

 - Sep 25, 2018
References: fosterfarms & prnewswire
Foster Farms is now introducing dynamic chicken package designs that are equipped with QR codes that help to connect consumers to more information about various fresh chicken product lines from Foster Farms, including Fresh and Natural, Simply Raised and Organic products.

The all-new code is being introduced as a "QR Code Virtual Assistant," as DORI is represented by a female icon who is capable of sharing "Deals, Origin, Recipes and Info."

Updates to both Android and Apple recently made it possible for smartphone users to scan QR codes directly from their mobile device's camera, which makes it much easier for consumers to interact with QR code-integrated packaging designs on the spot. As Foster Farms' Ira Brill puts it, "As more shoppers and retailers embrace scannable technology, including QR codes, we see DORI as a new channel to deliver information about our products and reward our loyalists."