On the Fazer Remix 30th anniversary candy bag, consumers will see a QR-like GS1 2D code on the back of the packaging. The dynamic GS1 2D code includes a unique product number, the GTIN code, and checkout systems read it in the same way as an EAN barcode. But unlike the traditional EAN code, the 2D code contains a link to consumer-facing online content, as well as variable batch-specific information, like best-before dates and production details.
“GS1 2D code offers several benefits: it enables more detailed product information sharing, improves traceability, and provides consumers with easy access to additional product details," said Katja Santala, Director, Packaging Development & Technology at Fazer. "The code also streamlines information flow between retailers and manufacturers and opens new opportunities, for example, in food waste reduction and enhancing customer experience." As such, in the future, 2D codes may very well replace EAN barcodes.
What's Driving This Trend
- 2D Barcode Integration
- The integration of GS1 2D codes into product packaging allows for enhanced consumer engagement through interactive and detailed product information.
- Enhanced Product Transparency
- Utilizing GS1 2D codes offers brands the opportunity to increase supply chain transparency and traceability by including batch-specific information on packaging.
- Retail Information Streamlining
- Dynamic scannable codes streamline information flow between retailers and manufacturers, fostering efficiencies and reducing food waste.
Who This Affects Most
- Packaging Innovation
- The packaging industry is experiencing a shift towards smart packaging solutions that incorporate dynamic, interactive elements like the GS1 2D code.
- Supply Chain Management
- Supply chain sectors can leverage advanced scannable codes to enhance traceability, optimize logistics, and increase efficiency in real-time data exchange.
- Retail Technology
- Retail technology is being disrupted by scannable codes that elevate the in-store and online shopping experience through direct access to content-rich product details.
