Severed Red is a new, limited-edition 19 Crimes wine made with Liquid Death Mountain Water, and it depicts the edgy canned water brand's mascot, Murder Man, and an augmented reality experience revealing the "20th crime."
This California red blend boasts notes of toasted hazelnut, coconut, and violet, and includes a single drop of real Liquid Death Mountain Water in every bottle. "Severed Red is here to challenge the wine aisle and remind us that wine can be bold and fun," said Jon Solimando, Global Director of 19 Crimes.
By scanning the included QR code, Severed Red recipients unlock an AR experience that details Murder Man's crimes—and how he destroyed the thirsts of 19 Crimes' original convicts—Jane Castings, Michael Harrington, and John Boyle O'Reilly.
Why This Trend Is Growing
- Augmented Reality Wine Experiences
- Innovative augmented reality experiences are transforming traditional wine sales by engaging modern consumers with interactive storytelling.
- Collaborative Beverage Hybrids
- The collaboration between wine and unexpected partners like Liquid Death Maps out new territory for creating distinctive beverage products.
- Edgy Branding in Alcohol
- Red wines with bold, unconventional imagery and marketing appeal to younger, adventurous audiences seeking novel drinking experiences.
Industries Being Reshaped
- Wine Industry
- Wine producers are redefining consumer engagement by embracing digital interaction tools like AR to augment traditional tasting experiences.
- Beverage Industry
- The cross-industry partnership evident in 19 Crimes and Liquid Death collaboration highlights potential for creative beverage product innovation.
- Augmented Reality Industry
- Expanding targeted AR applications within consumer beverages offers new avenues for tech integration and enhanced customer interaction.
