19 Crimes Spiced Rum is the latest expression from the global wine brand formulated with flavor and quality in mind to elevate any cocktail with a range of aromatic notes.
The spirit comes in with a 37.5% ABV, and boasts tropical fruit notes of mango and pineapple along with caramel, molasses and vanilla notes. The spirit is reported to have an upfront profile of toffee with exotic fruit notes throughout alongside a touch of cocoa. The product features branding created in partnership with the Tactic Studio, which will bring infamous Australian convict Mary Bryant to life using augmented reality (AR).
Head of Regional Marketing EMEA at Treasury Premium Brands Russel Kirkham commented on the 19 Crimes Spiced Rum saying, "19 Crimes is known for being a daring and rebellious brand that breaks the rules. After experimenting with barrel-aged wines with our 19 Crimes Uprising range, we wanted to push the boundaries even further – taking a bold leap and creating a 19 Crimes Spiced Rum was the next natural step for us as a brand.”
What's Driving This Trend
- Aromatic Artisan-quality Spiced Rums
- The rise of aromatic artisan-quality spiced rums presents an opportunity for innovative flavor combinations and unique branding strategies.
- Elevated Cocktail Experiences
- The popularity of spiced rums like 19 Crimes presents an opportunity for bars and restaurants to offer elevated cocktail experiences with tropical fruit flavors and complex notes.
- Augmented Reality Branding
- The use of augmented reality (AR) in the branding of products like 19 Crimes Spiced Rum opens up new possibilities for immersive consumer experiences and interactive storytelling.
Who This Affects Most
- Wine and Spirits
- The wine and spirits industry has the opportunity to capitalize on the growing demand for artisan-quality spiced rums with unique flavor profiles and innovative branding.
- Hospitality
- The hospitality industry can enhance their offerings by incorporating aromatic spiced rums into their cocktail menus, providing customers with elevated drinking experiences.
- Technology
- The technology industry can explore the integration of augmented reality (AR) into brand experiences to create immersive and interactive storytelling for spirits and other products.
