19 Crimes and Martha Stewart to Launch 'Martha’s Chard'
Grace Mahas — April 14, 2022 — Lifestyle
References: 19-crimes.prezly
19 Crimes recently joined forces with American businesswoman Martha Stewart to launch 'Martha's Chard.' 19 Crimes celebrate heroes who have overcome diversity, and this passion is showcased by innovators like Martha Stewart who turned her passion into a successful business. Together, she and 19 Crimes created a wine that breaks stereotypes of California Chardonnay. It is accessible and bold at the same time, as Martha is.
"The release of 19 Crimes Martha's Chard comes as the brand has experienced explosive growth - Cali Red, our first California wine with global icon, Snoop Dogg, was the Number 1 wine launched in Canada in 2020," added John Wardley, TWE Vice President Brand Marketing. "Just like her creative collaborator and friend Snoop, Martha Stewart also embodies the spirit of 19 Crimes: disruption and culture-creation. We couldn’t be more excited to bring our latest cultural icon in the 19 Crimes family to Canada.”
Martha's Chard is available for $19.95 across Alberta, Saskatchewan, British Columbia, and online in Ontario (to hit shelves in May).
Image Credit: 19 Crimes
"The release of 19 Crimes Martha's Chard comes as the brand has experienced explosive growth - Cali Red, our first California wine with global icon, Snoop Dogg, was the Number 1 wine launched in Canada in 2020," added John Wardley, TWE Vice President Brand Marketing. "Just like her creative collaborator and friend Snoop, Martha Stewart also embodies the spirit of 19 Crimes: disruption and culture-creation. We couldn’t be more excited to bring our latest cultural icon in the 19 Crimes family to Canada.”
Martha's Chard is available for $19.95 across Alberta, Saskatchewan, British Columbia, and online in Ontario (to hit shelves in May).
Image Credit: 19 Crimes
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