The 19 Crimes hard seltzer is a new offering from Treasury Wine Estates in the UK to offer consumers with a different option to enjoy when looking for a lower ABV alcoholic refreshment to enjoy. Targeted towards consumers aged 25 to 34, the drink comes in two flavor options including Lime Bitters and Raspberry & Black Pepper, which both come in 330ml cans with a 5% ABV and a price point of £2.50 each. The drinks are focused on delivering exceptional flavor and quality to help keep up with consumer demand for this style of alcoholic beverage.
Heading of Marketing at Treasury Wine Estates Ben Blake spoke on the new 19 Crimes hard seltzer saying, "This is a first for Treasury Wine Estates, as we launch a seltzer under the disruptive 19 Crimes brand. The brand will continue to push the boundaries of the traditional wine category to appeal to a younger demographic by igniting their sense of discovery through the introduction of different products and flavour profiles. The new seltzers will not only appeal to those seeking refreshment occasions, but they will also meet the increased demand for lower ABV drinks options.”