Ahead of Veteran’s Day, Sailor Jerry Spiced Rum is launching Sailor Jerry Ironsides BBQ Sauce. Created in partnership with Texas-based, veteran-owned BBQ business Grill Your Ass Off, 100% of profits from each bottle sold will support veterans.
“We are longtime fans of Sailor Jerry Spiced Rum and were thrilled when they approached us to collaborate on a BBQ sauce,” said Jason Murff, CEO of Grill Your Ass Off. “We’re proud to have created a versatile sauce that highlights the distinct taste of Sailor Jerry Spiced Rum, and prouder yet to do it in a way that supports our veteran community. As a veteran-owned business, we make it a priority to give back to those who have served, and we value Sailor Jerry for sharing this commitment.”
Sailor Jerry Ironsides BBQ Sauce is crafted with Sailor Jerry Spiced Rum, incorporating the bold character of the 92 proof spirit and resulting in a smooth and smoky tomato-based sauce that brings the signature Sailor Jerry spice blend to the forefront, finishing with a kick of sweet heat. The sauce is available for purchase for $12.99 at Grill Your Ass Off.
Key Themes Behind This Trend
- Veteran-supporting Products
- Businesses can introduce more products that support and benefit veterans like Sailor Jerry Ironsides BBQ Sauce.
- Collaborations for a Cause
- Partnerships like Sailor Jerry and Grill Your Ass Off working together can create unique products that benefit a specific community or cause.
- Alcohol-infused Foods
- Incorporating alcohol into food products like the Sailor Jerry Ironsides BBQ Sauce can create unique flavors and attract customers looking for new dining experiences.
Where This Applies
- Food and Beverage
- Companies can explore creating alcohol-infused food products and partnerships with other businesses that benefit a specific community or cause.
- Veteran Services
- Organizations can develop more products or services that support and benefit veterans like the Sailor Jerry Ironsides BBQ Sauce.
- Marketing and Advertising
- Agencies can help businesses promote their products and partnerships that support a specific community or cause to attract customers and build brand loyalty.
