Yum Actually mashes up simple fruit and vegetable ingredients to form naturally creamy frozen treats that both kids and parents will appreciate. The brand got its start when Nicole, a New York City-based mother of three, began experimenting with fruit- and veggie-based desserts and having her kids declare: "It's yum actually!"
Yum Actually makes healthy yet indulgent flavors like Creamy Honey Banana, Caramel Sweet Potato, Yummy Mango and Butternut Squash Butterscotch, where a fruit or a vegetable is always the primary ingredient. The fruit and vegetable frozen dairy treats are sold in portable three-ounce cups and boxes of four.
These nourishing treats set themselves apart from other kinds of fruit-flavored ice cream on the market, many of which are made with just a small portion of fruit puree or flavoring, or are high in added sugar.
Key Themes Behind This Trend
- Fruit and Vegetable-based Desserts
- Opportunity for brands to create indulgent yet healthy frozen treats using fruits and vegetables as the primary ingredient.
- Naturally Creamy Frozen Treats
- Potential for brands to develop frozen desserts that offer a creamy texture without the use of dairy or artificial additives.
- Portability and Convenience in Frozen Treats
- Market for frozen dairy treats in portable cups or boxes that cater to on-the-go consumption and individual servings.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage companies to innovate in the frozen dessert market with healthier, fruit and vegetable-focused options.
- Health and Wellness
- Scope for health and wellness brands to create products that offer indulgence while still being nutritious, appealing to health-conscious consumers.
- Packaging and Convenience
- Potential for packaging manufacturers to design convenient and portable solutions for single-serve frozen treats, meeting the needs of busy consumers.
