Organic plant-based smoothie brand Sweet Nothings has announced the launch of 'Squeezable Smoothies,' its first kid-focused product. The new offering is set to make its debut at Whole Foods Market stores throughout the United States.
As the name suggests, the new smoothie product comes packaged in a squeezable tube format and is made with a combination of organic fruits, vegetables, and chia seeds. As of right now, the brand is offering three flavor variations: Mango Carrot, Strawberry Beet, Pineapple Spinach.
“Parents who want their kids to eat more fruits and veggies, or they’re looking to stay away from dairy for allergies or other reasons, can throw this in a lunchbox instead of that yogurt tube or string cheese, and the kid loves it,” said Jake Kneller, co-founder and chief executive officer of Sweet Nothings.
Image Credit: Sweet Nothings
Key Themes Behind This Trend
- Frozen Smoothie Tubes
- The introduction of squeezable tubes adds convenience to the frozen smoothie category, offering a new way to enjoy healthy, plant-based snacks on-the-go.
- Kid-focused Plant-based Products
- The launch of Sweet Nothings' Squeezable Smoothies caters to parents who are looking for healthier, plant-based snacks that their kids will enjoy.
- Alternative to Dairy Yogurt
- Sweet Nothings' Squeezable Smoothies offers a dairy-free alternative to yogurt in lunchboxes, appealing to parents of children with dairy allergies or those looking to reduce their dairy intake.
Where This Applies
- Frozen Food
- The introduction of frozen smoothie tubes presents an opportunity for companies in the frozen food industry to innovate by offering more convenient and portable options for healthy snacking.
- Plant-based Food
- As the demand for plant-based food options increases, there is an opportunity for companies to develop more kid-friendly products like Sweet Nothings' Squeezable Smoothies.
- Dairy-free Food
- Sweet Nothings' Squeezable Smoothies offers a unique and convenient alternative to dairy-based snacks, which could inspire more innovation in the dairy-free food industry.
