Clean Energy is expanding its product portfolio with on-the-go smoothie pouches that contain only organic fruits and veggies. Available in Banana, Strawberry, Blueberry, Spinach and Flaxseed, the smoothie boasts "the nutrition of a homemade smoothie with the convenience of a packaged food and the electrolyte boost of leading energy gels, without the mess or clean-up of mixing or blending a smoothie."
The clean-label, plant-powered smoothie is shelf-stable and packed with more fiber than juice and rich in nutrients. True to its name, the brand's clean smoothie pouches are free from lab-created ingredients, added sugars, artificial flavors, lab-developed extracts, colors, or preservatives and natural flavors. The brand is passionate about creating the products it does because consumers deserve transparency when it comes to what's in their food.
Why This Trend Is Growing
- Organic On-the-go Snacks
- Opportunity for companies to create healthy, sustainable, and eco-friendly snacks that cater to busy lifestyles.
- Clean-label Convenience Foods
- Innovation opportunity for companies that prioritize labeling transparency, minimally processed ingredients, and are eco-friendly for on-the-go snacking.
- Plant-based Power Packaging
- Chance for sustainable packaging that fits the demand of on-the-go healthy snacks and reduces waste from single-use packaging.
Industries Being Reshaped
- Organic Snack Foods
- Companies that focus on organic, clean-label, and on-the-go options could gain significant market share.
- Eco-friendly Packaging
- The food packaging industry could innovate by offering eco-friendly and sustainable packaging options for on-the-go healthy snacks.
- Clean Foods
- Opportunity for companies that prioritize transparency and promote minimally processed ingredients, avoiding artificial flavors, colors, sweeteners or additives.
