Three Robins Little Smoothie is an oat milk-based smoothie product targeted towards children as a nutritious and delicious food product that doesn't skimp on convenience.
The product comes in two flavors including Totally Tropical and Super Berry, which are both rich in fiber with hidden veggies in the recipe. The snack is targeted towards children aged three to 12 and is also fortified with vitamins and minerals like B12, B2, D, folic acid and iodine. The snacks are making their way to retailers in the UK in pouch-style packaging priced at £1.89 per 100-grams.
Founder Karen Robinson spoke on the Three Robins Little Smoothie saying, "As a mum I was frustrated by the lack of quality options on shelf, unable to find a brand that could meet all the needs of our young family. I felt let down by the high levels of sugar in so many supposedly better-for-you snacks and the limited range of nutritious, plant-based kids treats that my boys would actually enjoy eating.”
What's Driving This Trend
- Child-nutrition Innovation
- Nutrient-fortified snacks address parental concerns about dietary deficiencies in children.
- Convenient Healthy Eating
- Pouch-style packaging enhances the ease of consumption for busy families while preserving food quality.
- Hidden Veggie Products
- Incorporating hidden vegetables in children's snacks improves diet variety without foregoing taste.
Who This Affects Most
- Health-focused Food and Beverage
- Develops products that combine taste with balanced nutrition, appealing to health-conscious consumers.
- Children's Food Products
- Targets the needs of young consumers by offering palatable and nutrient-dense options.
- Sustainable Packaging
- Innovates in eco-friendly packaging solutions that maintain product integrity while reducing environmental impact.
