The consumer habits and lifestyle choices of the younger demographics says a lot about what the future of numerous industries will look like, and this list of September 2019 youth innovations explores some of the latest insights in those areas.
Streetwear is popular among youth culture, and big brands are responding by creating humorous fashion lines to be worn ironically, while promoting a new offering. A perfect example of this is McDonald's Schnuggs, which promotes its new spicy chicken line. This particular spoof was targeted toward the Gen Z demographic and featured interactive elements through Snapchat and other forms of social media.
This month also marks back to school for most children and young adults, and brands like The GAP are responding by release empowering ads that feature budding child musicians.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
