Just in time for the back-to-school season, Borden Dairy is introducing Kid Builder as a nourishing beverage that boasts 50% more protein and calcium than regular milk—all with no added sugar. The ready-to-drink beverages for kids are sold in classic Chocolate and Strawberry flavors and feature a non-rbST dairy product.
The reduced fat, enriched milk drinks for kids are packed with vitamins and help to support growing minds and bodies with essential nutrients. The product is offered in both a 52-ounce multi-serve bottle for the home and a convenient 12-ounce single-serve bottle size for packing for school and out-of-home activities.
While some consumers have known Borden's the motherly Elsie the Cow mascot since the 30s, Beauregard is Elsie's son and a notoriously picky eater, who inspired the creation of Kid Builder.