Tru-Colour Products, which prides itself on creating diverse bandages for a range of skin tones, launched a Pocket Pack as a more convenient way for people to carry bandages on the go. The Pocket Pack is noticeably smaller than the brand's current packaging design and was created with the on-the-go consumer in mind. According to Mason Duling, Chief Design Officer and the lead innovator on the Pocket Pack, "It's sleeker, more modern, and will fit more easily into pant pockets, purses, bags, glove compartments, and more."
The Pocket Pack opens with a perforated tear line and includes a clear window that shows the exact bandage color inside. As well as offering greater convenience to consumers thanks to its portable design, the Pocket Pack is also appreciated by retailers that want to maximize shelf space.