LuLaRoe's Back to School collection for kids spotlights a selection of vibrantly printed garments. These include statement tees in geometric and feather prints -- available in both short and long-sleeved styles -- lightweight capes and bomber jackets for both boys and girls. In addition, dresses, skirts and printed button-up shirts are other best-sellers featured via the brand's online shop.
Founded by DeAnne Stidham, a mother who aimed to inspire and empower others in her community, LuLaRoe is named after Stidham's three granddaughters Lucy, Lola and Monroe. In addition to being an e-commerce fashion brand, the company aims to offer support for other moms seeking to balance a business career with a flexible schedule that allows for quality time spent with their family.
The company employs social selling entrepreneurs and gives moms the freedom and flexibility they need to "succeed in business at their own pace."
Key Themes Behind This Trend
- Vibrant Children's Streetwear
- Opportunity to create eye-catching and unique streetwear designs for children
- Statement Tees in Eye-catching Prints
- Potential to design and sell statement tees featuring vibrant and bold prints
- Lightweight Capes and Bomber Jackets
- Innovation opportunity to create lightweight capes and bomber jackets for kids with unique and trendy designs
Where This Applies
- Children's Fashion
- Potential for growth in the children's fashion industry with a focus on vibrant and unique designs
- E-commerce
- Opportunity for e-commerce businesses to cater specifically to children's fashion with vibrant and eye-catching prints
- Social Selling
- Possibility to utilize social selling platforms to promote and sell vibrant streetwear for children
