The Jeni's × GOLF le FLEUR* collaboration highlights a new, 'Snowflake' flavor. Rapper and fashion designer Tyler the Creator teamed up with Jeni's founder and ice cream maker Jeni Britton Bauer to create the treat. The result is a unique ice cream flavor fusing ivory and green ingredients like rich white chocolate and zesty spearmint.
The Jeni's × GOLF le FLEUR* treat can be purchased on the Jeni's web shop for $12 a pint and is sold alongside a limited edition GOLF le FLEUR* Sunflower pack. The pack consists of a Sunflower pint, a collectible GOLF le FLEUR* ice cream tee and two additional Jeni's pints -- Cream Puff and Gooey Butter Cake -- that are favorites of Tyler the Creator's.
This unexpected collaboration speaks to the evolution of streetwear and its impact on not only youth culture but also on industries outside of the fashion realm.