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Immersive City Guide Experiences

Hidden Trax is a GPS Tracked Podcast That Guides Your Travels

— August 28, 2019 — World
As more consumers seek to spend their time and money traveling, businesses and technologies have emerged to help make these experiences more memorable, including the new authentic podcast city guide -- Hidden Trax. The app "offers authentic city experience[s], bridging the gap between visitor and insider."

Hidden Trax is currently available in Edinburgh, where users can find the best hidden gems and unique experiences that can be explored through locally created podcast walking tours. The app includes GPS tracking so that users can download and listen to the tour offline and explore the city with a new perception. The platform also features a 'Take Me There' feature that will help users navigate the tours easily by showing them where to start the tour.

Hidden Trax is currently available on iOS and seeks to expand to more cities in the near future.
Trend Themes
1. Authentic Podcast City Guides - Disruptive innovation opportunity: Develop a platform that offers authentic city guides through locally created podcast walking tours, enhancing the travel experience for consumers.
2. Gps-tracked Experiences - Disruptive innovation opportunity: Create a technology that provides GPS-tracked experiences for travelers, allowing them to explore hidden gems and unique locations in a city with ease.
3. Offline Tour Exploration - Disruptive innovation opportunity: Develop an app that enables users to download and listen to tours offline, providing flexibility and convenience for travelers.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity: Integrate technology and local insights to enhance the travel experience, offering unique and immersive city guide experiences for tourists.
2. Podcasting - Disruptive innovation opportunity: Explore the use of podcasts as a tool for creating city guides, offering a new way for travelers to discover and explore destinations.
3. Mobile App Development - Disruptive innovation opportunity: Create mobile apps with GPS tracking and offline capabilities, enabling users to have interactive and personalized experiences while traveling.
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