WW, which was formally branded as Weight Watchers, has launched a WW weight loss app that is aimed at teens. The WW weight loss app for teens is intended for a 13-17 age range. The new weight monitoring app is titled Kurbo by WW. The app was originally announced in February before the company went through its rebrand into WW.
The app is currently available on both iOS as well as Android devices. The app enables users aged 13-17 to tack eating habits, it uses the "traffic light" system which was developed by Stanford University. The system ranks foods into either green, yellow, or red categories. On the app, users can also purchase video coaching, which is priced at $69 a month.
For safety concerns, coaches on the platform are also trained to be able to identify the sings of a potential eating disorder.
Key Themes Behind This Trend
- Mobile Youth Weight-loss Platforms
- Disruptive innovation opportunity: Develop mobile weight-loss platforms specifically designed for the teenage demographic.
- Teen-focused Health and Wellness Apps
- Disruptive innovation opportunity: Create health and wellness apps tailored to the unique needs of teenagers, offering features like food tracking and coaching.
- Personalized Nutrition and Coaching
- Disruptive innovation opportunity: Design personalized nutrition programs and coaching services using advanced algorithms and AI technology.
Where This Applies
- Health and Wellness
- Disruptive innovation opportunity: Transform the health and wellness industry by developing innovative solutions to address the specific needs of teenagers.
- Mobile App Development
- Disruptive innovation opportunity: Harness the power of mobile app development to create intuitive and engaging platforms for teenagers to manage their health and wellness.
- Nutrition Services
- Disruptive innovation opportunity: Revolutionize the nutrition services industry by offering personalized programs and coaching services for teenagers.
