The Noom app is a comprehensive lifestyle app designed to help users lose weight and improve their health. The platform was launched in 2008 by Saeju Jeong and Artem Petakov. The pair was disappointed in the health care system, finding it "focused on sick care instead of health care."
The subscription-based app helps track a person's food intake and exercise habits and is beloved for its emphasis on mental wellness and behavior change. The platform has helped millions of users meet their health and wellness goals through a combination of psychology, technology, and human coaching.
A large part of the company's mission is to help people with chronic and non-chronic conditions, such as stress and anxiety, hypertension, and diabetes, and build a healthier world.
Image Credit: Noom
Why This Trend Is Growing
- Personalized Health Apps
- Developing personalized health apps that assist users to maintain a healthy lifestyle can help improve healthcare.
- AI-powered Nutrition Tracking
- Developing AI-powered apps for tracking nutrition and fitness can assist and motivate users to stay on track and achieve their health goals.
- Behavioral Change Apps
- Creating apps that include cognitive-behavioral therapy, social support systems, and daily coaching can help individuals change unhealthy behaviors, leading to a healthier lifestyle.
Industries Being Reshaped
- Healthcare
- Healthcare professionals can improve their quality of care by developing personalized apps that integrate AI-powered nutrition tracking and cognitive-behavioral therapy and enhance patient outcomes.
- Health and Wellness
- Developing personalized health and wellness apps that incorporate mental wellness can help motivate users to maintain healthy habits.
- Technology
- Developing behavior change apps can enhance customer engagement and improve quality of care, leading to increased success and revenue for tech companies.
