Daily Harvest makes it easy to enjoy more sustainably grown, organic fruits and vegetables daily with its convenient smoothies, bowls, soups and pastas, and its newest collection, Pops, is a treat for all ages. Pops is a first-of-its-kind creation from Daily Harvest in that it focuses on pleasing children, all the while sharing sweetness and simplicity that adults can appreciate too.
Pops boast less than eight grams of non-refined sugar and six or fewer ingredients per serving, and their formulas are packed with fruits and vegetables. At any time of the day, the healthful, freezer-friendly Pops are ready to be savored in vibrant varieties like Strawberry + Dragon Fruit (with hidden cauliflower puree,) Mango + Passion Fruit (with carrot puree) and Blueberry + Banana (with a daily dose of green from spinach.)
What's Driving This Trend
- Hidden-veggie Snacks
- The rise of products like Daily Harvest Pops demonstrates the trend of hidden-veggie snacks that offer a convenient and tasty way to incorporate more fruits and vegetables into the diet.
- Child-focused Health Foods
- Daily Harvest Pops caters to children while providing a healthful option through tasty flavors that are appealing to young palates.
- Clean Label Treats
- The simplicity of Daily Harvest Pops' ingredient lists, with six or fewer ingredients per serving, aligns with the clean label trend in the food industry.
Who This Affects Most
- Frozen Foods
- Daily Harvest Pops represents a disruptive innovation opportunity in the frozen foods industry by offering a healthier, veggie-packed option for consumers, especially children.
- Snack Foods
- The hidden-veggie concept of Daily Harvest Pops presents a potential disruption in the snack foods category, appealing to health-conscious individuals looking for convenient and nutritious options.
- Children's Food
- By creating child-friendly flavors and healthful combinations, Daily Harvest Pops introduces a disruptive innovation opportunity in the children's food market segment.
