Salt & Straw's Veggies You Crave Introduces "Dessert-ified Veggies"
Laura McQuarrie — August 8, 2022 — Lifestyle
References: saltandstraw & vegnews
The Veggies You Crave series introduces the newest summer ice creams from Salt & Straw and they take the form of "dessert-ified veggies" that play with ingredients like sweetened carrots and charred corn. There are five ice creams in the series, each of which focuses on a different vegetable. There's Carrot Cake Batter w/ Pralined Hazelnuts; Spinach Cake w/ Chocolate Tahini Fudge; Green Fennel & Maple; Charred Corn Curd, Cotija & Tajin; and one vegan-friendly option, Red Chili Curry & Makrut Lime Crispy Rice.
These unusual ice cream flavors speak to consumer desire for adventurous flavor, especially savory ones, in ice cream. As this series proves, sweet treats like frozen desserts are not only just sweet and they're even more interesting when complied with salty, spicy or savory ingredients.
These unusual ice cream flavors speak to consumer desire for adventurous flavor, especially savory ones, in ice cream. As this series proves, sweet treats like frozen desserts are not only just sweet and they're even more interesting when complied with salty, spicy or savory ingredients.
Trend Themes
1. Veggie-infused Ice Creams - Opportunity to explore new and innovative flavors and ingredients in the ice cream industry.
2. Adventurous Flavors - Incorporating unique and unexpected flavors can attract adventurous eaters.
3. Savory Desserts - The trend toward savory desserts opens up an opportunity for chefs to experiment with new flavor profiles.
Industry Implications
1. Ice Cream - Incorporating veggies into ice cream is a new and untapped sector of the ice cream industry.
2. Desserts - The trend toward adding vegetables to desserts could disrupt the traditional sweet dessert industry.
3. Fine Dining - Incorporating savory and vegetable-based desserts provide fine dining establishments with an opportunity to offer a unique and unexpected course.
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