Kid-Friendly Breakfast Bites

Nutri-Grain Now Offers Miniature Soft-Baked Breakfast Bars

In addition to offering a range of soft-baked bars and breakfast bars, Nutri-Grain is now introducing a trio of soft-baked breakfast bars for kids in bite-sized miniature pieces. Rather than being individually wrapped, the Grapetastic, Awesome Apple and Strawberry Blast mini breakfast bars are sold in shareable 140-calorie pouches that provide eight nourishing grams of whole grains per serving.

The new fruit-filled mini bites from Nutri-Grain are free from artificial flavors and high fructose corn syrup. These snacks can just as easily be enjoyed as an on-the-go breakfast as they can be tucked into lunch boxes for a mid-day school snack. With these snack bars, Kellogg's acknowledges that "kids are the toughest food critics" and these great-tasting bars have the potential to help satisfy even the pickiest of young eaters.

Miniature Soft-baked Breakfast Bars
Opportunity for creating smaller, bite-sized versions of popular breakfast bars for easy, on-the-go snacking.
Nourishing Whole Grain Snacks
Room for innovating and producing snacks that provide nourishing whole grains for kids in a convenient format.
Kid-friendly, Healthy Snacks
Potential to develop and market nutritious snacks that appeal to kids' taste preferences while also meeting health-related requirements.

Sectors Adopting This

Food and Beverage Industry
Opportunity for food companies to create and market kid-friendly breakfast bars that are nutritious, convenient, and appealing to young eaters.
Snack Bar Industry
Disruptive innovation potential in the snack bar industry through the introduction of miniature soft-baked breakfast bars tailored specifically for kids.
Children's Food Market
Opportunity to tap into the growing demand for healthy and tasty snacks for children by offering mini bites that are free from artificial flavors and high fructose corn syrup.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 71%
Activity 70%
Freshness 9%