The new packaging for the Solero Organic Peach Pops is being launched in the UK by Unilever to help reduce the amount of plastic waste created by the product. Instead of being individually wrapped, the frozen treats will be contained in a polyethylene-coated cardboard that is widely accepted in existing recycling programs across the UK. The new packaging will be tested exclusively through retailer Ocado starting on June 17 to gauge consumer response.
VP of Refreshment oat Unilever Noel Clarke spoke on the new Solero Organic Peach Pops packaging saying, "As we head towards summer, we’ve listened to our customers and are working hard to rethink plastic packaging for our ice cream ranges. We’re delighted to be trialling this wrapper-less Solero multipack with Ocado in the UK. If successful and the feedback from customers is positive, this innovative pack could reduce the amount of plastic we use in the future to package our ice creams."
What Makes This Trend Stand Out
- Plastic-free Packaging
- The trend of using sustainable and eco-friendly packaging options that reduce plastic waste in the environment
- Recyclable Cardboard Packaging
- The trend of using polyethylene-coated cardboard for packaging that is widely accepted in existing recycling programs
- Customer-driven Packaging Innovation
- The trend of listening to customer concerns and preferences to develop innovative packaging solutions that meet their needs and reduce environmental impact
Sectors Adopting This
- Food and Beverage
- Opportunity for food and beverage companies to adopt sustainable and recyclable packaging options in response to growing consumer demand for eco-friendly products
- Retail
- Opportunity for retailers to offer products with sustainable and eco-friendly packaging that aligns with customer preferences and values
- Packaging
- Opportunity for packaging companies to develop innovative, sustainable packaging solutions that address the environmental impact of plastic waste
