UNDEFEATED — a contemporary sneaker and apparel brand, produced limited edition eSports jerseys for the New York Excelsior team ahead of the Overwatch League competition. This marks the first venture of the popular streetwear fashion brand into the world of eSports. However, the partnership is not the first one to fuse the fashion and eSports industries.
CEO and co-founder of UNDEFEATED, James Bond, shared with Hyperbeast that the common ground between the contemporary apparel label and the New York Excelsior team is "competitive excellence." Naturally, the limited edition eSports jerseys were also made available to fans. In a pop-up shop last year, 75 units of the collaborative sporting apparel were made available to eager consumers.