American Red Cross' 'Missing Type' Revamps the Logos of Brands
References: redcrossblood.org & designtaxi
To raise awareness and advocate for blood donations, the American Red Cross launches the 'Missing Type' campaign which extends to a few well-regarded global brands. In light of World Blood Donation Day, companies like Oreo, Domino's, Google, IBM, Adobe, Amazon and so on removed the O's, A's, and B's from their logos. The end goal of this was to encourage people to donate blood. The Missing Type campaign was even more impactful since the brands did not share the motivation behind the revamped logos on the day of, so individuals were left flabbergasted.
The American Red Cross has chosen a lucrative and impactful technique to bring awareness for the necessity of blood donations. By employing global brands with massive followings, the Missing Type campaign is sure to make a difference.
Image Credit: Oreo, American Red Cross
The American Red Cross has chosen a lucrative and impactful technique to bring awareness for the necessity of blood donations. By employing global brands with massive followings, the Missing Type campaign is sure to make a difference.
Image Credit: Oreo, American Red Cross
Trend Themes
1. Brand-affiliated Advocacy - Brands partnering with non-profit organizations to raise awareness and advocate for important causes.
2. Logo Revamping - Brands temporarily modifying their logos as a creative way to grab attention and send a powerful message.
3. Innovative Awareness Campaigns - Organizations utilizing unique and unexpected methods to educate and engage the public about important issues.
Industry Implications
1. Marketing and Advertising - Opportunities for agencies to collaborate with non-profits and develop impactful campaigns that promote social causes.
2. Graphic Design - Logo revamping creates a demand for designers who can creatively adapt brand identities while preserving recognition.
3. Non-profit and Humanitarian - Innovative campaigns like the Missing Type offer fresh approaches to raise awareness and drive positive change in the nonprofit sector.
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