London-based creative agency Straight Forward Design curates whimsical and colorful gelato packaging for Gigi.
The project called for accenting the product, which is considered to be "category-changing." In a world where individuals are beginning to be more conscious and sustainable with their eating habits, Gigi is prepared to offer a guilt-free dessert in the form of plant-based gelato. The offering is "jam-packed with vitality-boosting nutrients" and the ingredient list boasts cold-pressed fruits and vegetables. To call consumer attention to this innovative, rich and natural dessert, Gigi turns to Straight Forward Design. Identity is important and the creative company singles its client's products out with a vibrant gelato packaging aesthetic that is sure to entice the eye when one is in the shop.