We Are Nations is a popular apparel maker who is inspired by the eSports industry. The brand recently announced the launch of a collaboration with Walmart Marketplace. The partnership will bring a range of gaming clothing to the e-commerce retail space and individuals will be able to buy merchandise from teams like G2 Esports, Misfits, Team MVP, and OpTic Gaming through Walmart's specially curated eSports Fan Shop.
The We Are Nations x Walmart collaboration coincides with the launch of the aforementioned, eSports-centric online store. The activation is surely a response to the growth within the gaming industry and it recognizes a number of untapped opportunities.
As of right now, the Walmart Marketplace boasts merchandise from over 20 teams, with plans to expand in the coming months.
Photo Credits: We Are Nations/ Walmart