The newly opened McDonald's in Times Square is the brainchild of design firm Landini Associates and Progressive AE. Located on 45th and Broadway, the fast food establishment enjoys a busy intersection. Its aesthetic and layout arrangement reflect that.
Landini Associates and Progressive AE erect the structure to be three-stories tall, in anticipation of the many people who will visit the establishment on a daily basis. The facade of the building is made predominantly out of glass, allowing for a more freeing and airy quality. The interior embraces the "pared-back Ray Concept, [which] was developed by Landini Associates" in a bid to update the image of the business.
Perhaps the most noticeable feature of the McDonald's in Times Square is the massive billboard that is placed atop the establishment. This ties well with the aesthetic of the entire urban region.
Photo Credits: Andrew Meredith
What's Driving This Trend
- Billboard-adorned Restaurants
- The use of billboards on the exterior of restaurants for advertising purposes.
- Three-story Fast Food Establishments
- The construction of multi-level fast food establishments to accommodate high volumes of customers.
- Updated Restaurant Aesthetics
- A move toward modern and minimalist designs in restaurant interiors and exteriors.
Who This Affects Most
- Fast Food
- The fast food industry can benefit from updated and innovative designs that attract customers.
- Outdoor Advertising
- The use of billboards on the exterior of buildings, including restaurants, as an effective advertising medium.
- Architecture and Design
- Innovative and modern designs for restaurant interiors and exteriors can be a profitable business for design firms.
