The Haus Citrus + Flowers aperitif is a new creation from the brand that aims to offer consumers with an alternative libation to sip before a meal that's fruity and flavorful. Made with a base of white wine, the drink is reported to have 80% less sugar than Aperol, which makes it a strong competitor for consumers seeking to curb their intake of unwanted calories. The drink features a 15% ABV to make it a perfect option between wine or beer and a cocktail for consumers to enjoy on its own or however they desire.
The Haus Citrus + Flowers aperitif comes as the first product from the brand, but has already garnered significant interest with a waiting list of over 3,000.
What's Driving This Trend
- Low-calorie Pre-dinner Aperitifs
- The trend of producing low-calorie pre-dinner aperitifs can disrupt the alcoholic beverages industry by tapping into health-conscious consumers.
- Wine-based Alternative Alcoholic Beverages
- Developing wine-based alcoholic beverages as an alternative to cocktails can disrupt the traditional cocktail industry.
- Online Waiting Lists for New Alcoholic Beverages
- The trend of creating online waiting lists for new alcoholic beverages can disrupt the way products are launched and marketed in the beverage industry by generating buzz and exclusivity.
Who This Affects Most
- Alcoholic Beverages
- The alcoholic beverage industry can benefit from developing low-calorie alternatives to traditional cocktails, such as wine-based aperitifs, to appeal to health-conscious consumers.
- Wine
- The wine industry can consider producing wine-based aperitifs as an innovative product line to compete with traditional cocktails and expand their consumer base.
- Marketing
- The marketing industry can explore the effectiveness of online waiting lists for generating buzz and exclusivity around new products in the alcoholic beverage industry.
