Dunkin’ is gearing up for Pride Month with the debut of its new 'Sprinkled with Pride Donut.' Just like the Pride flag itself, this tasty new donut is wonderfully colorful.
The new Sprinkled with Pride Donut is a classic yeast donut topped with sweet strawberry-flavored frosting and a smattering of sprinkles in all the colors of the rainbow. The donuts are a limited-edition release that will only available at participating Dunkin' locations in Chicago, Los Angeles, and Boston through until June 30th.
Of course, Dunkin's support of the LGBTQ community isn't just limited to fried foods. Dunkin’s LGBTQ and Allies Employee Resource Group, also known as INspire, are set to march in the Boston Pride Parade on Saturday, June 9.
Image Credit: <i> Dunkin'</i>
What's Driving This Trend
- LGBTQ Pride-themed Products
- There is an opportunity for companies to create and market products tailored to the LGBTQ community during Pride month.
- Inclusive Workplace Culture
- Businesses can create safe spaces for LGBTQ employees by establishing Employee Resource Groups and participating in Pride events.
- Limited-edition Releases
- Creating time-bound products can drive demand and urgency among consumers looking for exclusive and unique experiences.
Who This Affects Most
- Food and Beverage
- Companies can create Pride-themed food and drinks to celebrate LGBTQ rights.
- Retail
- Businesses can create Pride-themed clothing and accessories to celebrate LGBTQ pride and promote inclusion.
- Hospitality
- Hotels, airlines, and other hospitality businesses can create Pride-themed travel packages for LGBTQ travelers.
