The range of July 2019 fashion trends stems from numerous different inspirational roots as the summer season begins to thrive. There are many luxury fashion labels that unveiled their works for upcoming seasons as the many fashion weeks took place in different cities. High-end fashion, avant-garde designs, streetwear, and much more deliver seasonal capsules, new accessory collections, footwear, and collaborative projects as well.
Recently, Pride Month took place and Nike delivered the 'Be True' capsule that happens annually in order to support the initiative. Iconic footwear silhouettes were adorned in colorways that were bright and reminiscent of the rainbow LGBTQ+ flag. Another great example this month was by The Elder Statesman -- it unveiled its Holiday 2020 capsule and it drew inspiration from old school games. This explored as far back to 2nd century AD of ancient India, where Snakes and Ladders originated -- there are also references to ouija and the game of Pachisi.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
