For many people, one of their feet is a little larger than the other, which means they must size up for a comfortable walking experience—this is the norm across the entirety of the footwear industry, but Atoms is a New York-based start-up that's disrupting conventional sneaker sizes with its unique model. Atoms offers sneakers that are sleek, modern and minimalist in a customizable sizing system that introduces quarter sizes and the ability for customers to select different sizes for their left and right feet.
Atoms' stylish Model 000 boasts convenient stretch laces for a slip-on style, plus a cushioned foam midsole and antimicrobial copper lining to combat bacteria and odor.
When it comes to ordering online and determining their perfect fit, consumers are able to select their regular shoe size and then answer whether they typically size up, size down or always wear the same size.
What's Driving This Trend
- Customizable Sneaker Sizes
- Atoms disrupts conventional sneaker sizes with customizable quarter sizes and different sizes for left and right feet, offering a more comfortable walking experience.
- Stretch Laces
- The use of convenient stretch laces in Atoms' Model 000 sneakers provides a slip-on style, creating a hassle-free experience for customers.
- Antimicrobial Copper Lining
- Atoms' Model 000 sneakers incorporate an antimicrobial copper lining to combat bacteria and odor, addressing consumer concerns about hygiene and foot health.
Who This Affects Most
- Footwear Industry
- Atoms' customizable sneaker sizing system introduces a disruptive innovation in the traditional footwear industry.
- E-commerce
- The online ordering process for Atoms' sneakers, which incorporates customizable sizing options, presents a disruptive innovation in the e-commerce industry.
- Health and Wellness
- The antimicrobial copper lining in Atoms' Model 000 sneakers caters to the health and wellness industry, providing consumers with added benefits for foot hygiene.
