One of the first style-forward activations, which is realized through Kanye West's fashion incubator program, is a contemporary womenswear collection by Maisie Schloss — the "first protégé."
The capsule launched at an exclusive event in Los Angeles under a newly founded label which goes by the name Maisie Wilen. The range embraces colors, prints and experimental silhouettes in a very elegant manner. Individuals can get a closer look at the contemporary womenswear collection by referencing a neon, blurry lookbooks which was shot by Sam Massey.
Kanye West identifies Chicago-born Schloss to have "a strong perspective." The first launch is tied to the Pre-Spring 2020 season. There are 27 distinct styles that are very versatile in their expression, allowing for individuals to flexibility in design and outfit arrangement.
Photo Credits: Sam Massey
Why This Trend Is Growing
- Rapper-funded Womenswear Collections
- Opportunity for rappers to invest in and support emerging designers to create contemporary womenswear lines.
- Fashion Incubator Programs
- Potential for fashion incubator programs to foster collaborations between established artists and emerging designers.
- Colorful and Experimental Silhouettes
- Growing trend of embracing bold colors, prints, and innovative silhouettes in contemporary womenswear.
Industries Being Reshaped
- Fashion
- Fashion industry can explore new collaborations and funding opportunities between musicians and emerging designers.
- Entertainment
- Opportunity for the entertainment industry to foster partnerships between musicians and fashion designers.
- Visual Arts
- Visual arts industry can incorporate fashion collaborations, such as photo shoots, to create visually striking content.
