Leyna Bloom's Playful Promises Campaign boasts inclusive sizing and diverse models in its lingerie ads that commemorates its 15th anniversary. The campaign features Leyna Bloom -- the first trans model of color to walk a Victoria's Secret Fashion Show.
The new line features transparent fabrics, cut-outs, and stunning statement embroidery. Bra sizes range from 30-34 A-K, and 36-44 B-K, while the sizing for lingerie ranges from 4-22. Bloom stated that "Throughout the entire process, I witnessed that Emma [Playful Promises' owner] truly wanted to honor and show love for all women... it is extremely beautiful to see this kind of genuine celebration of all women."
Playful Promises focuses on both gender and size inclusivity, and its new campaign shows that media representation can play an important role in changing cultural norms to be more inclusive.
Why This Trend Is Growing
- Inclusive Lingerie
- Opportunity to disrupt the largely exclusive lingerie market with inclusive sizing and diverse models.
- Trans Representation
- Opportunity to disrupt the fashion industry by increasing representation and inclusivity of trans models.
- Media Representation
- Opportunity to disrupt cultural norms and promote inclusivity by highlighting diverse models in media campaigns.
Industries Being Reshaped
- Fashion
- Opportunity to disrupt the exclusive fashion industry by promoting inclusivity, diversity, and representation.
- Lingerie
- Opportunity to disrupt the largely exclusive lingerie market by offering inclusive sizing and promoting diverse models.
- Media
- Opportunity to disrupt cultural norms and promote inclusivity through diverse representation in media campaigns.
