Leyna Bloom's Playful Promises Campaign boasts inclusive sizing and diverse models in its lingerie ads that commemorates its 15th anniversary. The campaign features Leyna Bloom -- the first trans model of color to walk a Victoria's Secret Fashion Show.
The new line features transparent fabrics, cut-outs, and stunning statement embroidery. Bra sizes range from 30-34 A-K, and 36-44 B-K, while the sizing for lingerie ranges from 4-22. Bloom stated that "Throughout the entire process, I witnessed that Emma [Playful Promises' owner] truly wanted to honor and show love for all women... it is extremely beautiful to see this kind of genuine celebration of all women."
Playful Promises focuses on both gender and size inclusivity, and its new campaign shows that media representation can play an important role in changing cultural norms to be more inclusive.