The Valextra Store Enjoys a Chic & Industrial Design by John Pawson
References: johnpawson & dezeen
The new Valextra store is located on Via Manzoni in Milan. The brand offers incredibly luxurious and fashion-forward handbags and small leather goods that have been marked by superior craftsmanship and quality.
For the aesthetic atmosphere of its retail location, Valextra employs British designer John Pawson who embraces minimalism in its rawest form. He focuses on creating analogies between the luxe brand's product and pieces of artwork. As a result, the Valextra store enjoys the layout of a gallery-like space. The surroundings reflect "minimalism, clean elegance and restrained luxury." On the gray backdrop, the label's colorful offerings stand out effortlessly. With a certain monumental vibe, those who walk in have the opportunity of experiencing a truly expressive space that blurs the line between artistic merit and fashion design.
Photo Credits: Andrea Martiradonna
For the aesthetic atmosphere of its retail location, Valextra employs British designer John Pawson who embraces minimalism in its rawest form. He focuses on creating analogies between the luxe brand's product and pieces of artwork. As a result, the Valextra store enjoys the layout of a gallery-like space. The surroundings reflect "minimalism, clean elegance and restrained luxury." On the gray backdrop, the label's colorful offerings stand out effortlessly. With a certain monumental vibe, those who walk in have the opportunity of experiencing a truly expressive space that blurs the line between artistic merit and fashion design.
Photo Credits: Andrea Martiradonna
Trend Themes
1. Gallery-style Retail Interiors - Opportunity for retail brands to create immersive and artistic shopping experiences.
2. Minimalist Store Design - Opportunity for designers to create sleek and visually appealing retail spaces.
3. Blurred Lines Between Art and Fashion - Opportunity for fashion brands to collaborate with artists and create unique and innovative products.
Industry Implications
1. Retail - Opportunity for retailers to differentiate themselves by creating visually stunning store interiors.
2. Interior Design - Opportunity for interior designers to incorporate minimalist and gallery-like elements into their projects.
3. Fashion - Opportunity for fashion brands to explore the intersection of art and fashion and create avant-garde designs.
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