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Nearly Weightless Denim

DUER Launched the World's Lightest Denim for Comfort and Performance

— May 31, 2019 — Fashion
DUER has launched a new Weightless Denim, perfect for those looking to have comfortable and unrestricted denim. The jeans weigh in at only 6 ounces, with their sleek design making them ideal for travel and adventure.

The Weightless Denim comes in two styles for SS19: the Weightless Denim Beachcomber, and the Weightless Denim Straight Leg. The former offers a slim-fit silhouette with sleek lines, while the latter is a traditional, straight-legged jean. The stretchy, light denim has anti-microbial properties, in addition to having a temperature control feature.

The DUER Weightless Denim is a durable, stylish, and comfortable jean. With performance denim on the rise, DUER's new weightless denim will be a hit with many consumers.
Trend Themes
1. Performance Denim - The rise of performance denim presents opportunities for innovative and durable fabrics that combine style and functionality.
2. Anti-microbial Clothing - The demand for clothing with anti-microbial properties opens up possibilities for creating garments that offer hygienic benefits and minimize odor.
3. Temperature Control Textiles - The development of textiles with temperature control features creates room for creating garments that adapt to changing weather conditions.
Industry Implications
1. Apparel - The apparel industry can explore the production of lightweight and comfortable denim that caters to consumers looking for unrestricted movement.
2. Travel and Adventure - The travel and adventure industry can integrate Weightless Denim as part of their product offerings, providing customers with apparel that is versatile, stylish, and suitable for various activities.
3. Athleisure - The athleisure industry can incorporate performance denim into their collection, offering customers a combination of style and functionality for their active lifestyles.
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