Nearly Weightless Denim

DUER Launched the World's Lightest Denim for Comfort and Performance

DUER has launched a new Weightless Denim, perfect for those looking to have comfortable and unrestricted denim. The jeans weigh in at only 6 ounces, with their sleek design making them ideal for travel and adventure.

The Weightless Denim comes in two styles for SS19: the Weightless Denim Beachcomber, and the Weightless Denim Straight Leg. The former offers a slim-fit silhouette with sleek lines, while the latter is a traditional, straight-legged jean. The stretchy, light denim has anti-microbial properties, in addition to having a temperature control feature.

The DUER Weightless Denim is a durable, stylish, and comfortable jean. With performance denim on the rise, DUER's new weightless denim will be a hit with many consumers.

Performance Denim
The rise of performance denim presents opportunities for innovative and durable fabrics that combine style and functionality.
Anti-microbial Clothing
The demand for clothing with anti-microbial properties opens up possibilities for creating garments that offer hygienic benefits and minimize odor.
Temperature Control Textiles
The development of textiles with temperature control features creates room for creating garments that adapt to changing weather conditions.

Sectors Adopting This

Apparel
The apparel industry can explore the production of lightweight and comfortable denim that caters to consumers looking for unrestricted movement.
Travel and Adventure
The travel and adventure industry can integrate Weightless Denim as part of their product offerings, providing customers with apparel that is versatile, stylish, and suitable for various activities.
Athleisure
The athleisure industry can incorporate performance denim into their collection, offering customers a combination of style and functionality for their active lifestyles.
SCORE
6.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 86%
Activity 89%
Freshness 9%