Computer-created models are now seamlessly fitting into product campaigns, runways, magazine covers and social media, starting a new wave of digitally created brand spokespersons. Yumi is the new brand ambassador for Japanese skincare brand SK-II and was created in collaboration with Soul Machines, which uses artificial intelligence to create realisti-looking humans that mimic our own natural movements.
The digital brand ambassador was built on Google's natural language processing platform and Yumi will be used to provide guidance to SK-II users, especially when it comes to taking better care of their skin. As an online AI ambassador, Yumi will help to offer a friendly face and a reliable persona when it comes to offering customer care to people around the world at any hour of the day.
What's Driving This Trend
- AI-powered Spokespersons
- As more companies seek to improve customer experiences through digital channels, AI-powered spokespersons like Yumi offer an opportunity to create realistic and engaging brand ambassadors.
- Natural Language Processing in Branding
- Integrating natural language processing technology, such as Google's platform used to create Yumi, can enhance the ability of AI-powered brand ambassadors to communicate with customers in personalized and effective ways.
- Human-machine Collaboration in Marketing
- The collaboration between Soul Machines and SK-II to create Yumi highlights the potential for human-machine partnerships in developing innovative and effective marketing campaigns.
Who This Affects Most
- Skincare
- The use of AI-powered brand ambassadors in skincare, like Yumi, creates an opportunity for companies to offer personalized advice and recommendations to customers, improving the overall customer experience and driving sales.
- Fashion and Beauty
- As computer-created models become more integrated into fashion and beauty campaigns, the use of AI-powered brand ambassadors like Yumi provides an opportunity to enhance brand messaging and engagement with consumers.
- Technology
- Collaborations between AI and tech companies, like Soul Machines and Google, and traditional industries like skincare can lead to disruptive innovation and new business opportunities in the technology sector.
