The adidas Yung-1 style was the focal point of the collaborative collection between the brand and WANTO — a well-known Tokyo-based artist who is "one of the leading influences of modern graffiti in Asia."
It has become common practice for brands to tap the creative talents of emerging and professional artists. Not only does this allow for the individual to gain some publicity, but it also infuses the collaborative product with a special quality that stands out to consumers. The new iteration of the adidas Yung-1 style is chic and captivating, especially in light of the bold yellow accents. Aside from this, the WANTO x adidas Original launch also spotlights a series of tracksuits and athletic tees that sport the artist's subtle hand drawings and signature 'W' tag.
Key Themes Behind This Trend
- Art-inspired Sneaker Collaborations
- Brands are partnering with emerging and professional artists to infuse their products with unique creative elements, creating an opportunity for disruptive innovation in the fashion industry.
- Bold Accented Footwear
- Bold, colorful accents on sneakers and other footwear are becoming increasingly popular, presenting an opportunity for disruption in the athletic and fashion industries.
- Athlete-designed Athletic Apparel
- Collaborations between athletes and fashion brands are resulting in new, functional and stylish athletic apparel, creating an opportunity for disruptive innovation in the fitness industry.
Where This Applies
- Fashion Industry
- Collaborations with artists and incorporating bold accents can create a renewed interest in an established brand or product, allowing companies to stay competitive and innovative in the fashion industry.
- Athletic Industry
- Incorporating new and bold designs on athletic shoes and workout apparel can differentiate a brand and drive sales in the competitive athletic industry.
- Fitness Industry
- Collaborations between athletes and fashion brands can produce functional and stylish athletic apparel, attracting consumers looking for high-performance and fashionable workout gear.
