Cult skincare brand Drunk Elephant has previously embraced neon packaging and psychedelic themes for its products and now it is bringing an "Acid Trip" theme to its first-ever House of Drink skincare pop-up in North America—which is centered on skincare acids. The experiential House of Drunk has been seen in London and Singapore and now, people in New York City will get to experience the pop-up for the first time. The pop-up is said to be "exactly like you're stepping inside the brand," making it appealing to fans and newcomers to the brand.
The skincare pop-up's Acid Trip theme playfully spotlights the brand's use of glycolic, tartaric, lactic and citric acids. On-site, visitors will be among the first to try Drunk Elephant's newly reformulated Lala Retro Whipped Cream with Ceramides.