Eytys debuted its pre-Internet fashion collection on the catwalk in Paris — an inaugural experience for the contemporary streetwear label. Offerings in the Spring/Summer 2020 capsule entertain a strong 80s aesthetic that is informed by a time, when the Internet was not dominating most aspects of an individual's life. Moreover, Eytys draws cues from the R&B genre of the time, further determining the direction of its style-focused collection.
From baggy pants in lilac covers and leather jackets with white piping to oversized jeans with accented stitches and slick white blazers with straight cuts, the pre-Internet fashion collection definitely makes a lasting impression. In addition to this, Eytys supplemented its Spring/Summer 2020 offerings with a few chunky footwear silhouettes, which are a dominant look in contemporary streetwear.
Key Themes Behind This Trend
- Pre-internet Fashion
- Opportunity for brands to explore nostalgia and create collections inspired by the aesthetic and culture of a pre-Internet era.
- 80s Aesthetic
- Growing demand for fashion that embraces the bold and vibrant styles of the 1980s, offering opportunities for new design interpretations and collaborations.
- Chunky Footwear Silhouettes
- Rise of chunky footwear as a dominant trend in contemporary streetwear, creating opportunities for innovative designs and collaborations in the footwear industry.
Where This Applies
- Fashion
- Fashion brands can embrace the pre-Internet aesthetic and cater to consumers' nostalgia for the 80s, offering unique collections and collaborations.
- Streetwear
- Streetwear brands can capitalize on the demand for 80s-inspired fashion and chunky footwear silhouettes, creating new lines and collaborations to cater to their target audience.
- Footwear
- Footwear companies can take advantage of the popularity of chunky silhouettes in streetwear by creating innovative designs and collaborations, appealing to fashion-forward consumers.
