Artist-Inspired Archetypal Clothing

Acne Studios' SS 2020 is Concerned with the Art Student Style

The archetypal art student style is centric to Acne Studios' offerings for the upcoming Spring/Summer 2020 collection.

The contemporary Sweedish brand brings creative fashion to the forefront by introducing silhouettes that are expertly tailored and boast some incredibly unique motifs. A central aspect of the garments is juxtapositioning. That is, Acne Studios arranges the entirety of the collection to contrast — "shiny and matte, knitwear and acetate, the art student and the working professional."

It is through this method that Acne Studios is able to push the art student style into a new stage, one in which the aesthetic is adopted on a larger scale and the rejection of gender fashion stereotypes extended.

Photo Credits: Highsnobiety/ Eva Al Desnudo

Art Student Style
The trend towards art student style clothing can expand to non-artistic industries, creating a new norm and a distinct look.
Juxtapositioning
The juxtapositioning technique can disrupt traditional fashion industry mindsets by creating unique silhouettes that challenge perceptions of fashion.
Gender Fashion Stereotypes
Breaking gender fashion stereotypes can provide new opportunities for clothing brands to expand their audience and create more inclusive fashion options.

Where This Applies

Fashion
Fashion industry can capitalize on the trend towards art student style clothing by creating unique pieces that embodies artistry in their designs.
Marketing
Marketing (creative agencies) industry can adopt and integrate art student style into their campaigns to attract the younger generation and to show their appreciation for art.
Education
Education and school industry can adopt a new dress code that allows art student style clothing to foster creativity and promote self-expression.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 55%
Freshness 9%