The adidas x Hender Scheme collaboration is characterized by an elevated aesthetic that boasts a subtle sporty design elevation. The release for the Spring/Summer 2019 season spotlights a new take on adidas' revolutionary ZX 4000 4D which gets an updated aesthetic through the premium artisanal craftsmanship of the Tokyo-based leather specialists.
The new sneaker iteration seamlessly fuses a fashion-forward appearance with supreme functionality. The performance-ready features extend to the responsive 4D midsole which utilizes a Digital Light Synthesis technology — a first in the footwear industry. As a result, the shoe boasts an increased energy return when in use.
The upper boasts adidas' Primeknit fabric which renders the shoe extra-breathable and the design is supplemented by Hender Scheme's leather accents. Playful color pops are present throughout the silhouette of the offering as well.
What's Driving This Trend
- Elevated Aesthetic
- Opportunity for fashion brands to collaborate with artisanal craftsmen to create unique and premium sneaker designs.
- Functionality and Performance
- Disruptive innovation opportunity for footwear companies to incorporate Digital Light Synthesis technology for improved energy return in sneakers.
- Breathable Materials
- Potential for sports apparel brands to explore the use of Primeknit fabric in sneakers for enhanced breathability.
Who This Affects Most
- Fashion
- Fashion brands can collaborate with artisans to create elevated and premium sneaker designs.
- Footwear
- Opportunity for footwear companies to incorporate Digital Light Synthesis technology for enhanced performance in sneakers.
- Sports Apparel
- Sports apparel brands can explore the use of Primeknit fabric in sneakers for improved breathability.
