The wide range of July 2019 sports trends celebrates the vast amount of athletics that are played across the globe. With the NBA championships passing, many brands marked the historic victory of the Raptors with new product designs including 'F as in Frank' in collaboration with "Frankie Collective.'
The duo joined forces to create vintage-inspired graphic tees that feature five of the Toronto Raptor athletes, which played a strong role in bringing home the championship. Each graphic t-shirt is accompanied by images that are true to each player's respective personality as well, including a nickname. Another great sports trend this month is by Nike, unveiling an ad that celebrates the Women's World Cup by highlighting youth culture. The campaign is named 'Dream Further' and encourages youth to feel empowered and spotlight the importance of diversity in sports culture.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
