The innovation-driven context of today calls for an adaptable lifestyle. As tradition societal constructions are being disrupted in the Fourth Industrial Revolution, brands like Forward With Design surface with the aim to assist individuals in the management of their day. The label recently debuted an exclusive collection in Sport Chek in Canada. The range is packed with products that are geared to "breaking down barriers to an active lifestyle." In other words, the products will help individuals to seamlessly introduce fitness into their busy every day.
The products for adaptable lifestyle include makeup removing wipes, body wipes, and deodorant wipes — all of which are made with predominantly plant-based materials. Other options include scrunchies, hair accessories, compact hair straightener, and blow dryer, gym towels, multi-functional bags and more.
What's Driving This Trend
- Adaptable Lifestyle
- The concept of adaptable lifestyle is disrupting traditional societal constructions and driving innovation in product development.
- Fourth Industrial Revolution
- The Fourth Industrial Revolution is creating opportunities for disruptive innovation in the management of everyday life.
- Plant-based Materials
- The use of predominantly plant-based materials in products is a disruptive innovation that supports an adaptable and sustainable lifestyle.
Who This Affects Most
- Fashion and Apparel
- The fashion and apparel industry has the opportunity to embrace adaptable lifestyle trends and develop innovative products that help individuals integrate fitness into their busy everyday lives.
- Personal Care
- The personal care industry can capitalize on the demand for adaptable lifestyle products by creating convenient and sustainable solutions like makeup removing wipes, body wipes, and deodorant wipes.
- Home and Lifestyle
- The home and lifestyle industry can explore disruptive innovations in compact and multi-functional products such as hair accessories, gym towels, and multi-functional bags that support an active and adaptable lifestyle.
