adidas Originals is updating its night running sneakers — the Nite Jogger, through a collaboration with "the world's leading manufacturer of high-visibility reflective materials" — 3M™ Scotchlite™ Reflective Material.
Dubbed the '3M Projects,' consumers can expect to enjoy a higher degree of visibility with this iteration of the archival 1970s model. The hyper-reflective material is present on the three-stripe mark, the 3M logo, on the forefoot, heel and side panels, on the trefoil logo branding, as well as on the 3M woven label on the inside.
Other performance-ready of adidas Originals' iconic night running sneakers include the BOOST midsole that ensures premium cushioning, a knitted and woven upper that boasts a lightweight and breathable design, as well as a rubber outsole for durability.
What's Driving This Trend
- High-visibility Sneakers
- Opportunity for a disruptive innovation that enhances safety features in footwear.
- Collaborations with Material Manufacturers
- Opportunity for a disruptive innovation in product design obtained through collaborations with high-performing material manufacturers.
- Retro Revivals
- Opportunity for a disruptive innovation in the fashion industry by reviving past fashion trends.
Who This Affects Most
- Footwear
- Opportunity for a disruptive innovation in footwear that incorporates high-visibility and safety features.
- Fashion
- Opportunity for a disruptive innovation in the fashion industry by incorporating retro fashion trends into contemporary designs.
- Material Science
- Opportunity for a disruptive innovation in the field of materials science by developing high-performance reflective materials.
