What is the trend of invisible sun protection?

The trend of developing sun protection products that are easy to apply and not sticky, like Shisheido's Invisible Protective Mist SPF 50.

What is the trend of sweat-encapsulating formulas?

The trend of including sweat-encapsulating formulas in sun care products to improve efficacy and comfort in users, like the Invisible Protective Mist SPF 50.

What is the trend of multi-functional sun care?

The trend of developing sun care products with multiple benefits, like refreshing effects and odor control, to appeal to active consumers, like the Invisible Protective Mist SPF 50.

What are the implications for the sun care industry?

The sun care industry can leverage the trend of invisible and multi-functional sun protection to differentiate themselves from competitors.

What are the implications for the athletic apparel industry?

The athletic apparel industry can collaborate with sun care brands to offer convenient sun protection options in their clothing lines.

What are the implications for the beauty and skincare industry?

The beauty and skincare industry can take advantage of the trend of sweat-encapsulating formulas to create products that appeal to active consumers.

Sporty Sun Care Mists : Protective Mist

Sporty Sun Care Mists

Lightweight High-Level Sun Protectors Image 1

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Shiseido's Invisible Protective Mist SPF 50 Encapsulates Sweat

Laura McQuarrie — June 13, 2019 — Lifestyle

References: shiseido & glamourmagazine

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The Invisible Protective Mist SPF 50 by Shiseido is a face and body mist that's ideal for all thanks to its clear formula, which boasts a fast-absorbing, non-sticky feel. As the product takes the form of a mist, it can be effortlessly sprayed onto skin without needing to be worked in, making it ideal for use during a variety of outdoor sports and physical activities.

Beyond being a sun protection product that's convenient to apply, the Invisible Protective Mist SPF 50 also boasts an innovative formula that's engineered to encapsulate sweat, provide UV protection, create a citrusy scent and preventing it oxidizing for odor control. The protective mist is also said to deliver a cooling and refreshing "fizz" effect when applied.

Trend Themes

Invisible Sun Protection — The trend of developing sun protection products that are easy to apply and not sticky, like Shisheido's Invisible Protective Mist SPF 50.
Sweat-encapsulating Formulas — The trend of including sweat-encapsulating formulas in sun care products to improve efficacy and comfort in users, like the Invisible Protective Mist SPF 50.
Multi-functional Sun Care — The trend of developing sun care products with multiple benefits, like refreshing effects and odor control, to appeal to active consumers, like the Invisible Protective Mist SPF 50.

Industry Implications

Sun Care — The sun care industry can leverage the trend of invisible and multi-functional sun protection to differentiate themselves from competitors.
Athletic Apparel — The athletic apparel industry can collaborate with sun care brands to offer convenient sun protection options in their clothing lines.
Beauty and Skincare — The beauty and skincare industry can take advantage of the trend of sweat-encapsulating formulas to create products that appeal to active consumers.

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