Steph Curry Spotlights Under Armour's Uniquely Designed Golf Collection
Kalina N — July 1, 2019 — Pop Culture
References: underarmour & hypebeast
Many can agree that stylish golf wear is a rarity. Given the strict guidelines of most clubs, the sporting outfit hammers on the traditional with exact precision. However, this sterile aesthetic and functionality do take away something from fashion in that environment.
With this collection, Under Armour attempts to revitalize the category by bringing stylish golf wear to the forefront for individuals who enjoy the sport but also like dressing up. The brand effortlessly mixes aesthetics and functionality, introducing a powerful print to the silhouettes of the collection. This print is seen on socks and on a tee, playfully breaking up the otherwise minimalistic presence of the outfit.
For its latest venture into stylish golf wear, Under Armour taps Golden States Warrior Steph Curry for a wholesome and cheerful lookbook.
With this collection, Under Armour attempts to revitalize the category by bringing stylish golf wear to the forefront for individuals who enjoy the sport but also like dressing up. The brand effortlessly mixes aesthetics and functionality, introducing a powerful print to the silhouettes of the collection. This print is seen on socks and on a tee, playfully breaking up the otherwise minimalistic presence of the outfit.
For its latest venture into stylish golf wear, Under Armour taps Golden States Warrior Steph Curry for a wholesome and cheerful lookbook.
Trend Themes
1. Stylish Golf Wear - The introduction of unique and fashionable golf wear can disrupt the traditional conservative attire of the sport and attract younger generations.
2. Printed Sportswear - The infusion of unique and playful prints into traditional sportswear can breathe new life into the fashion industry and attract a wider consumer base.
3. Athletic Collaborations - Partnering with popular athletes to showcase unconventional but functional outfits can create buzz and increase brand awareness in the athletic community.
Industry Implications
1. Athletic Apparel - Innovative athletic clothing companies can incorporate unique prints and styles to diversify the market and appeal to younger generations.
2. Fashion Design - Fashion designers can team up with athletic wear companies to create functional but unconventional outfits that showcase individual style on the golf course or in other sports.
3. Athletic Sponsorships - Brands can work with popular athletes to create style-forward collections that will engage a younger and broader consumer base beyond traditional sportswear enthusiasts.
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