adidas and Stella McCartney collaborated on a sustainable new Tennis Collection that will be worn on the courts at Wimbledon. The sporty collection from the British fashion designer features sleek, all-white styles for men and women that make the most of Recycled Polyester and Parley Ocean Plastic, as well as Dope Dye Technology to reduce a significant amount of water waste—this method adds color directly to the material mix at the initial stages of production, helping to create fibers that are already the desired finished color.
Fans can look for the FW19 Tennis Collection on adidas athletes like Angelique Kerber and Alexander Zverev. The high-performance tennis gear designs are lightweight and breathable with strategically placed perforations and laser cut holes.
The adidas by Stella McCartney Tennis collection can now be found online.
What's Driving This Trend
- Sustainable Sportswear
- The use of recycled polyester, Parley Ocean Plastic, and Dope Dye Technology to make sportswear more environmentally friendly
- Circular Economy Fashion
- The adoption of circular economy models by fashion designers and retailers to reduce waste while increasing product durability and minimizing carbon emissions
- Performance Wearable Tech
- The integration of high-tech sensors and fabrics into sports gear to monitor and optimize athlete performance and health
Who This Affects Most
- Fashion Retail
- The adoption of more sustainable materials and processes to create eco-friendly and circular fashion collections
- Sports Equipment Manufacturing
- The incorporation of wearable technology and sustainable materials into sports gear to enhance athletes' performance and minimize environmental impact
- Sustainable Packaging
- The development of eco-friendly packaging solutions to reduce waste and carbon footprint of online retailing
