Football-Inspired QSR Products

Popeyes Louisiana Kitchen Prepared a Wingspan Box for the NBA Draft

In celebration of the 2019 NBA Draft picks, Popeyes Louisiana Kitchen launched a new Wingspan Box. The celebratory product is in celebration of rumors that New Orleans Pelicans will be picking Zion Williamson for this year's draft.

The Wingspan Box is a staggering 6 feet and 10 inches, or 82 inches, to represent the potential first draft pick for the Pelicans. The super-sized box comes with 77 boneless wings, 11 biscuits and 11 servings of Popeyes Cajun Fries. Dipping sauces included are the Bayou Buffalo, Blackened Ranch, Sweet Heat and Bold BQ Sauce packets.

This one-of-a-kind extra large box is available exclusively at Popeyes on Canal Street in New Orleans on Draft day for $74.69 USD.

Limited Edition Food Products
Creating limited edition food products tied to special events or occasions can generate excitement and drive sales.
Brand Collaborations
Partnering with influential sports teams or personalities can help brands reach new audiences and create unique product offerings.
Super-sized Packaging
Offering super-sized packaging for food products can provide a memorable experience and generate buzz around a brand.

Where This Applies

Fast Food Restaurants
Fast food chains can leverage limited edition food products to attract and engage customers, boosting their sales and brand visibility.
Sports Marketing
Collaborating with sports teams or events allows brands to tap into the passionate fan base and create innovative marketing opportunities.
Packaging and Printing
Companies specializing in customized, unique packaging solutions can explore the trend of super-sized packaging to offer brands a competitive edge.
SCORE
1.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 20%
Activity 14%
Freshness 9%