Tyshawn Jones is a hot name in the skateboarding industry as he was given the title of 'Skater Of The Year' in 2018. Building on his expertise and his surge in fame, adidas Skateboarding partners with the athlete to produce Tyshawn Jones' first-ever Pro Signature shoe.
The silhouette is expected to drop sometime in July. Leading up to this, however, the brand launches the Tripple White Tyshawn which is a slick, ultra-stylish, white-on-white colorway. The footwear was designed with the help of the skater, who also tested its versatility on the board. In terms of a skateboarding shoe, this iteration boasts subtle basketball aesthetics, coupled with unparallel durability and adaptability.
This Tyshawn Jones-inspired design was released on June 22 and it retails for $95 USD.
What's Driving This Trend
- Skateboarding Sneaker Collaborations
- The success of this partnership between adidas Skateboarding and Tyshawn Jones presents an opportunity for other skateboarding footwear companies to collaborate with professional skateboarders and create new signature shoe lines.
- White-on-white Colorway
- The sleek and ultra-stylish triple white colorway of the Tyshawn Jones Pro Signature shoe presents an opportunity for other shoe brands to experiment with the white-on-white aesthetic in their own designs.
- Cross-sport Aesthetics
- The subtle basketball aesthetics of the Tyshawn Jones Pro Signature shoe presents an opportunity for other shoe brands to experiment with cross-sport design elements in their own footwear products.
Who This Affects Most
- Skateboarding Footwear
- Collaborating with professional skateboarders to create new signature shoe lines presents an opportunity for skateboarding footwear companies to innovate and stay ahead of the competition.
- Athletic Footwear
- Experimenting with the white-on-white colorway and cross-sport design elements presents an opportunity for athletic footwear companies to create new and unique products that appeal to consumers.
- Sports Marketing
- Partnering with rising stars in different sports industries presents an opportunity for sports marketing companies to leverage their influence and create successful brand partnerships.
